We are a group of companies based in Abu Dhabi, specialising in the production and sale of tobacco and other nicotine containing products, as well as sale of energy and carbonated soft drinks. Partnered with Platinum Group, we bring a commitment to quality, continuous innovation and cutting-edge manufacturing techniques to deliver superior products. Our diverse portfolio - including cigarettes, vapes, tobacco heating devices and sticks, nicotine pouches and tobacco for shisha – is crafted to suit a variety of customer preferences while meeting the highest regulatory and safety standards.

At the core of our mission is a commitment to promoting healthy living and responsible consumption. We are committed to developing innovative products that provide better alternatives, empowering consumers with products that align with a modern, health-conscious lifestyle.